Being on Sotheby’s mailing list is useful. I often pop into the auction house just for the chance of seeing something amazing that after its brief public appearance will promptly disappear, once more, into the private collection of whichever buyer – often anonymous – makes the final bid.
I’m on the mailing list of a couple of other galleries too. The other day, one of these, Timothy Taylor Gallery, emailed me a complimentary pass – with the same sort of proportions and curved corners as those of a credit card – to something called the VIP Art Fair, which lasts for a week and is exclusively online. I’m keeping an open mind but for me, it’s important to experience a piece of art in the flesh to be able to tell whether it moves me, or not – for similar reasons, I’ve never bought anything on ebay. Even with something like a flat colour screen print, it’s the effect of it at actual size that gives it allure. I suppose video art may be an exception but even then I like to view it within a gallery context. Online art, though, by definition is produced specifically to be viewed online and not to exist in any other format, so that might work.
My pass has a rather sombre black background. I can’t help wondering whether richer invitees, according to their degree of status, have been sent gold or even platinum versions.
It would interesting to hear what you think. Please leave a comment