Century of the Child: Growing by Design, 1900–2000
Museum of Modern Art, NYC, USA
29th July – 5th November, 2012
On show are a range of over 500 items – 2D and 3D, large and small – including examples of toys, games, animation, clothing, safety equipment and therapeutic products, nurseries, furniture, books, playgrounds and school architecture.



Among the early featured items are Alma Siedhoff-Buscher’s Bauhaus nursery furniture, puppets by Sophie Taeuber-Arp. There’s a high chair by Gerrit Rietveld; a glass, child-sized desk designed by Gio Ponti in 1930 and children’s chairs by Marcel Breuer and Alvar Aalto. Brightly coloured wooden teaching materials commissioned by Maria Montessori in the 1920s are also included. El Lissitzky’s Tale of 2 Squares and Roald Dahl’s The Gremlins 1943 – his first children’s book written for Walt Disney Productions appear, as well as Aleksandr Rodchenko’s poignant photograph, Pioneer Girl 1930.



In the digital age children often surpass adults’ command of innovative design development in the realms of computer games and communication. In contemporary Japan, a deep fascination with youth is manifested by young girls shaping their identities through fashion, accessories, creative products, comic book and animated heroes. They process the images and text of material culture and mass media in their own ways, often naïvely but sometimes in active subversion of intended meanings and purposes.
Images from top
Werner John, Swiss, born 1941
Kinder Verkehrs Garten, Children’s traffic garden.
Poster advertising a children’s traffic school, 1959
Lithograph, 129.5 x 91.4 cm, 51 x 36″.
Printed by Allgemeine Gewerbeschule, Basel.
The Museum of Modern Art, New York.
Architecture and Design Purchase Fund
Helen + Hard AS, Norwegian, established 1996,
Siv Helene Stangeland, Norwegian, born 1966,
Reinhard Kropf, Austrian, born 1967
Geopark, Stavanger, Norway, 2011
Photograph by Emile Ashley. Courtesy of the Architects
Omnibot 2000, remote-controlled robot, c 1985
61 x 38.1 x 35.6 cm, 24 x 15 x 14″.
Manufactured by Tomy (formerly Tomiyama),
Katsushika, Tokyo, Japan.
Space Age Museum/Kleeman Family Collection,
Litchfield, Connecticut, USA
Elizawieta Ignatowitsch, Russian, 1903-1983
The Fight for the Polytechnic Schools is the
Fight for the Five-Year Plan, and for a
Communist Education of the body politic, 1931
Letterpress, lithograph, 51.4 x 71.8 cm, 20 1/4 x 28 1/4″.
The Museum of Modern Art, New York.
Gift of Miss Jessie Rosenfeld
Ladislav Sutnar, American, born Bohemia,
now Czech Republic, 1897-1976
Build the Town building blocks, 1940-43
Painted wood, thirty pieces of various dimensions,
largest smokestack: 18.7 x 5.1 cm, 7 3/8 x 2″.
The Museum of Modern Art, New York.
Gift of Ctislav Sutnar and Radoslav Sutnar
Gerrit Rietveld, Dutch, 1888-1964
Child’s wheelbarrow, 1923
Manufactured 1958.
Painted wood, 31.8 x 28.9 x 85.1 cm,
12 1/2 x 11 3/8 x 33 1/2″.
Manufactured by Gerard van de Groenekan.
The Museum of Modern Art, New York.
Gift of Jo Carole and Ronald S. Lauder.
© 2012 Artists Rights Society (ARS),
New York / Beeldrecht, Amsterdam
Jukka Veistola, Finnish, born 1946
UNICEF poster, 1969
Offset lithograph, 100.3 x 69.9 cm, 39 1/2 x 27 1/2″.
The Museum of Modern Art, New York.
Gift of the designer
Jean Prouvé, French, 1901-1984
School desk, 1946
Enameled steel and oak,
72.4 x 114.3 x 86.4 cm, 28 1/2 x 45 x 34″.
Manufactured by Ateliers Jean Prouvé, Nancy
The Museum of Modern Art, New York.
Dorothy Cullman Purchase Fund
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