Impressionist & Modern Art Evening Sale
Sotheby’s, London. Exhibition opens today. Sale 22nd June 2011
One gets, I suppose, so used from watching seasoned TV presenters on arts shows like The Culture Show, with the confiding, sometimes almost whisperingly confidential Andrew Graham Dixon and The South Bank Show’s urbane and smirkingly jovial Melvyn Bragg, to being invited in by come hither looks, knowing surreptitious winks or an exuberant gesturing of hands into the worlds of art and artists that we have come to expect a certain showmanship from those who deliver it into our homes.
I said in an earlier post how pleased I am to be on the emailing list of Sotheby’s; how wonderful it is that any member of the public is free to wander into their London galleries and see rare items of painting and sculpture that go on show for a very brief few days in the run up to an auction. Sotheby’s emailed updates often come with a Watch Video button that links to almost unbelievably static and dry, short films. The format is virtually always the same; one single or a series of Sotheby’s specialists talk for a very short time about the highlights of the forthcoming sale, waving their hands around a bit, otherwise expressing little emotion other than, maybe, mild embarrassment. They might just as well be presenting the weather. The latest update is a taster for their forthcoming Impressionist & Modern Art Evening Sale, the exhibition for which starts today. I find it oddly disconcerting that such experts appear to be so inhibited and uncomfortable standing in front of a succession of artworks spouting their stuff into a video camera with, apparently, little direction other than not to look directly into the lens – at least the weathermen look you in the eye. You get the impression that no-one else is in the room: that the camera operator, bored out of his mind, has perhaps wandered off somewhere and only pops back in afterwards to zoom in on details – later to be cut into the films – of the works, in this case, a beautiful and emotive, finely-crafted, group sculpture by Alberto Giacometti, a passionately painted, double portrait by Pablo Picasso or a rare and exquisite townscape from Egon Schiele.
Sotheby’s website is well-designed – they know what they are about – so perhaps there’s some well thought through psychology at work here that goes over my head. Used car salesmanship techniques or barrow-boy yelling would undoubtedly frighten off reclusive art collecting billionaires, after all, the auction house wants itself taken seriously but surely, in return for parting with their millions, even billionaires deserve a little free, good quality entertainment.
Will you attend this Sotheby’s sale?
Any embarrassing public speaking moments you’d like to tell me about?
Please leave a comment