Posts Tagged ‘Kenneth D Haak’

Design | Modernist Posters

Friday, May 1st, 2015

Paul Rand,
Minute Man, 1974
Estimate $1,000 > $1,500



Modernist Posters
Swann Auction Galleries
New York City | USA
Exhibition May 2, 4, 5, 6, 7
Sale 7 May 2015
13.30 EST / 18.30 GMT



Pentagram,
AIA New York
Group of ten posters,
1990s > 2000s
Estimate $2,000 > $3,000



Richard Avedon,
The Beatles
One of four posters
and a banner, 1967
Estimate $2,000 > $3,000



If you punch ‘American posters’ into Google search, and click the Images option, page upon page of disordered, unsifted stuff will come up. There’ll be a few great designs you recognise instantly. Just a few. Much of it will be mediocre. A lot of it will be rubbish. You’ll wonder what some of it is doing there. If you refine your search and put in, say, ‘American film posters’, the first few pages at least will roughly match the subject, but it’ll be a random selection of everything with those key words attached. You could do the same for American music posters, or advertising posters. If you happen to  find a couple of items that you like, even if the colour is reasonably accurate, they’ll probably be in low resolution, so the detail will be fuzzy, which means you won’t get more than a general idea of what the original poster is like. If you feel like buying a poster, you’ll be lucky to find an original, and, if it’s more than a few years old, you’ll most likely have to put up with a copy, having little idea of the quality until it arrives.

Now that bidding online is commonplace, sales like next week’s Modern Posters at New York’s Swann Auction Galleries are open to a worldwide market, which is great for them, but in turn also allows us to look at a vast amount of original, often rare examples of graphic design on our computer monitors, or mobile devices, in fairly decent image resolution. The beauty is that all of the material has been examined by experts, and usually comes from private or corporate collections. These days, the sale catalogues, available in book-form for most auctions that can be ordered in advance on-line, are usually very well-researched and well-produced, and contain detailed information on each item, its provenance and general state. Sometimes the catalogues themselves become, over time, collectable.

Kenneth D Haak & Paul Smith,
Get All The News / And Get It Right /
The New York Times, c 1951
Estimate $1,000 > $1,500



George Maciunas,
USA Surpasses All The
Genocide Records!, 1969
Estimate $400 > $600



Often, just as on eBay, you can bid up to a certain deadline, but taking part in the live sales is more fun. With a bit of savvy and a few deft clicks, you can buy a design classic at a good price and arrange to have it delivered direct to your door. Better still, even if you have no intention of buying, but happen to be in the right place – in this instance, New York – you can stroll around the viewing exhibition inspecting any or all of the lots for free, returning as often as you want before the sale starts.

Swann’s auction includes archive Swiss, Polish, German, French and Japanese posters, as well as many by British artists. There’s a 1907 poster by Munich secessionist artist Franz von Stück, and a Peter Behrens design for the Deutsche Werkbund exhibition, 1914. Swiss polymath Max Bill is represented by an advertising poster (1932) for the modernist furniture company Wohnbedarf. No less than seven Cassandre posters are in this sale, including his famous Dubonnet (c1956) work, estimated at $2,000 – $3,000. Nine single lot Edward McKnight Kauffer posters range in estimated price from $500 > $18,000, while three Abram Games WWII works will also be sold. There’s a Massimo Vignelli (1963) poster for Pirelli, and a square poster by Gerit Rietveld.

Andy Warhol,
Fifth New York Film Festival /
Lincoln Center, 1967

Estimate $1,500 > $2,000



Tomi Ungerer,
The Voice / The Magician, 1968,
for The Village Voice
Estimate $500 > $750



Constantly exposed to a lot of American TV and films, and some American magazines – up until recently, unless we visited America, had access to the Art Director’s Club annuals, or specifically searched for them on the internet, Britons and Europeans rarely had the opportunity to see a representative selection of original American posters, let alone buy them. Comprising roughly 50% of the total number of lots, a small sample of these accompany this post.

The Modern Posters sale at Swann Auction Galleries also includes rare non-poster items, such as Herbert Bayer and Walter Gropius’s Staatliches Bauhaus in Weimar 1919 – 1923, bound volume, and Bayer’s Austellung / Europäisches Kunstgewerbe exhibition catalogue (a copy of which is in the MoMA collection), both with bold and uncompromising typographic cover treatments. There’s also a group of 7 copies of bauhaus, the school’s magazine, first published in 1926, with cover designs by Herbert Bayer, Joost Schmidt and Hannes Meyer, from the 1928-29 period, for which bidding is expected in the $3,000 > 4,000 bracket. A group of 8 issues of the magazine Vanity Fair, published between 1930-35 is estimated at $700 > 1,000.

Images Courtesy Swann Auction Galleries



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